The World's First Swimmer Emergency Wristcomputer!

About Us

About Us

It's More than a Product, It's Our Passion!

Two of the most experienced and respected individuals in the fields of aquatics and underwater engineering, David Busch & Heinz Ruchti, have combined their efforts to bring the BLUEFOX-Lifeline to North America.

David Busch, founder of Busch Ltd, has been in the family entertainment business since 1972 and has built and operated 22 waterparks.

Heinz Ruchti is a pioneer in the field of underwater technology in the diving industry and developed and patented the new technology that makes possible the BLUEFOX-Lifeline wristcomputer.

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David BuschOwner & Founder

"Having been responsible for the safety of over 55 million guests at our waterparks, I have been searching for a drowning prevention tool like the BLUEFOX-Lifeline for nearly 40 years. Finally, technology and water safety have come together to save lives from drowning and near-drowning incidents..."

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Mark WagnerCFO

"I’ve been in the hospitality world throughout my career, which means always putting others interests above my own. With the BLUEFOX-Lifeline I am part of a team that is serving others while meeting a vital need, the reduction of child drownings..."

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Lynda DraperMarketing Director

"I have always been passionate about water safety since my lifeguarding days as a teen at the community pool. I was on track to be an Olympic competitor, but life happens, and I went for a more traditional career in advertising and marketing..."

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Dusty ByersOperations Director

"As a combat soldier in Afghanistan, I learned to value life even more dearly than I had previously. With the BLUEFOX-Lifeline, our mission of helping save others from the devastation of child drownings or near-drownings fits perfectly with my values and purpose."

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Heinz Ruchti

Inventor of the

Nationality: Swiss
Education: Precision Engineer
Married for 35 years


- Working as professional scuba diving engineer.
- Co-developer of the world’s first serial produced diving computer.
- Co-owner, president and CEO of a world brand Swiss diving instruments manufacturing company:
- Produced 100’000’s of scuba diving instruments for professional, military and sport divers all over the world.
- Inventor of Anchor Alert, a ship anchor monitoring system.
- Licensed Helicopter Pilot.
- Independent Representative in Switzerland, Austria and Croatia of BELL HELICOPTER TEXTRON USA for 20 years.
- Inventor of BlueFox Anti-drowning Systems.
- Owner and president of Deep Blue AG, Switzerland, manufacturer of Anti-drowning Systems

Patent Holder:

- Automobile: Tire Pressure Measuring System
- Helicopter: Warning system for commercial pilots
- Ship and Yachting: Anchor Monitoring System
- Pool Safety: Anti-Drowning Systems
- Swimmer Safety: Personal Drowning Alarm

When Seconds Matter!